Affiliate workspace
Bring sellers into your program, send proposals, generate links, and monitor clicks, conversions, revenue, and commission.
Affiliate-led commerce infrastructure
Manage seller partnerships, attribution, and revenue from one professional operating layer.
Middleman gives affiliates one place to bring sellers in, agree commercial terms, connect storefronts, and monitor the commercial activity driven across multiple selling platforms.
ModelAffiliate-led
PlatformsShopify, WooCommerce, Wix, Squarespace and more
PurposeOne dashboard for relationships, links, attribution and commercial reporting
About
A central operating system for affiliate-driven seller growth.
The backend acts as the hub for arranging, creating, and processing affiliate activity. Affiliates and sellers both log in to the same product, review terms, manage live relationships, and track commercial outcomes from one place.
Seller workspace
Connect the store, review partnership terms, and understand exactly how affiliate-driven commercial activity is performing.
Integration layer
Platform-specific integrations feed normalized commercial events back into one backend so reporting stays consistent across channels.
How to Use
Designed to keep seller onboarding simple and attribution reliable.
Invite the seller
Affiliates bring the seller in and start the commercial relationship from the dashboard.
Connect the store
The seller chooses a platform and connects the site or storefront through the relevant integration path.
Agree the terms
Commission, cookie window, and partnership notes are confirmed through proposal review and approval.
Track performance
Clicks, conversions, gross merchant revenue, and commission performance feed back into the same dashboard.