MIDDLEMAN

About

A central operating system for affiliate-driven seller growth.

Middleman is built around one core idea: affiliates should be able to originate seller relationships, define the commercial terms, and then operate those partnerships from one structured system rather than across spreadsheets, emails, and disconnected storefront tools.

Affiliate workspace

Affiliates bring sellers into the platform, send partnership proposals, generate attribution links, and monitor conversion performance.

Seller workspace

Sellers review proposals, create accounts after acceptance, choose their platform, and prepare the store for future integration.

Integration-ready backend

The backend normalizes commercial activity into one model so future Wix, Shopify, WooCommerce, and other adapters target the same core contract.